What is the use of internet marketing without selling? Common sense tells us that if we do not sell, we will not survive as a marketer. Why we do not succeed?
There are many books written on the subject by known author such Perry Belcher. Many courses are taught on the subject, but most Internet marketers are not the first year. Why is this?
How can you achieve? Internet marketing success
What is the key?
The key is a good marketing strategy. Marketing is simply the process by which you change the interest of others. Marketing your product is a driver of traffic to your product. Marketing is billboards, newspaper ads, ads that attract attention. People Most of all, marketing is a means to persuade them to pull out their wallets your people.
Let’s look at two different fields of marketing to get some ideas.
First of all let our local Wal-mart. As we approached, we saw hundreds of cars. That’s the number one ad. It should be a good place for shopping. The parking lot is full, day after day, saying “satisfied customers”. If the spring, we walked past the lawn mower, garden plants, fertilizer, trees, stone patio and lawn tractor in the driveway We are already in the park mood, as birds singing and sprout. We went in, and the atmosphere changed from winter jackets to sleeveless shirt and shorts. Barbecue grills and patio furniture has cannons replaced snow and ice melt.
Isle center is equipped with a sun lotion and straw hat. Are you getting the message?
Wal-Mart offers advertising atmosphere. They offer low prices and customer satisfaction that brings people back. They strategically place the item in your path, so that when you have multiple items on your list, somehow came to take the islands at the box office with three garden plants are not thinking of buying before you arrive. When you stand in line at the checkout, you will reach and grab the package handy photo pendant that went into sheet rock.
There is nothing arbitrary about this approach to marketing. Many people come to the box office with more than planned. Wal-Mart succeed? Do you see an opportunity to make your company feel more like it?
Now let’s go to Sim Jewelers. Why should I go there? You see, it is the sale of diamonds and my wife’s birthday next week. I wish her a set of earrings to go with the necklace I bought at the same place for Valentine’s Day. You see, they are my family jewels.
I have done business with them for years. I like the way they treated me like an old friend. They even call on the phone regularly and let me know in advance of upcoming specials. I get the inside scoop before their ad out in a newspaper or on the radio. They never forget to send. Birthday and Christmas cards They even sent flowers when my father died last year. Sometimes the owner and I get to golf together. They are “my people”.
You get the picture of Perry Belcher? Do you see why these people have been in business successfully for years?
So there you have just two of the many different marketing strategies:
Number one, in the scope, which is based on the rank product and store layout to get the most “mileage” of each visitor shop. Everything is arranged to grip when approaching the store and when they passed the island. Most buyers attention to their success is the result of impulse buying. There is a way to set things up so that it functions in much the same way your website. When customers come to your site just to have extra available to them.
Number two is highly dependent on building relationships with customers. You can put your marketing plan. To work like this with an opt-in e-mail and follow-up satisfaction Both marketers and advertising to exploit their advantage.